William Hill Guide : How The New Customer Sign Up Offer Works

Promotion Code

https://www.comparethebets.com/claim/williamhill/
Reveal Promo Code
HIDDEN

Follow the instructions below on how to join, and how to claim and withdraw your bonus.

How To Join & Get Your £30 Bonus

  1. Follow this link to open William Hill’s sign-up page.
  2. Click the ‘Join Now’ button and fill out the registration form.
  3. Complete your registration by entering the promotional code: HIDDEN.
  4. Deposit £10 into your account.
  5. Place a £10 bet on something with odds of 1.5 or over.

Your  £30 free bet will then be credited. Follow this link to scroll down the page for the detailed terms and conditions of the sign-up offer.

How To Find & Use Your £30 Free Bet On William Hill

You can use your bonus after 24 hours has passed, often sooner.

  1. Add your desired selection(s) to the bet slip.
  2. Select your free bet from the drop-down menu on the bet slip.
  3. Click/tap the green ‘Place Bet’ button to confirm and place your free bet.

Current William Hill Promotional Codes

William Hill Offer Details Promo CodeActivate Offer
Sports Bet £10 Get £30C30
Sports WH Club : £5 Weekly Free BetNO CODE
Bingo Deposit £10 Get £50B50
Vegas 100% Cashback Up To £20VEGAS20
Poker £10 Cash BonusWHP2000
Casino Deposit £10 Get £150CASINO150

More William Hill Information

Help With Joining, Betting & How The Terms Work  On This Page :

In Depth Guides For Existing Customers

William Hill How To Withdraw

How To Withdraw Your Winnings on Desktop & Mobile.

William Hill Betting Markets and Betslip

How To Place An Accumulator Bet & Get £5 Free Each Week

William Hill Landing Page F20 August 2016

How To Understand Betting Markets On Sports, Entertainment & Politics

William Hill Sportsbook Homepage

How To Get Regular Bonuses For Existing Customers

How To Claim Your £30


Click the big green ‘Claim’ button on the right to claim your promo bonus. The William Hill website will open in a new tab.

Upon arriving at their website you will see another green “Join Now” button, simply click on that to begin registering.

William Hill C30

The William Hill Bet 10 Get 30 landing page should have their current offer and a join now button

Fill out the registration form with your information, make sure that you type in C30 in “Promotional Code” field like in the image shown here. Make sure you tick the box where you agree with their terms of use, before finishing the registration by clicking on “Create My Account” button.

We advise you also tick the box to receive additional exclusive offers for existing customers. Don’t worry, they won’t bombard you – their offers are usually of excellent quality.

William Hill Registration Page August 2016

Make sure you type ‘C30’ in the promotion code box

After you have registered and logged in, click on “Deposit” to open up deposit form in secured window. Then simply choose deposit method that fits you the best from left sided deposit menu.

William Hill Logged In Menu

Once we’ve made a deposit we’re within arms reach of our prize!

You’ll discover that William Hill has a wide range of payment methods available; therefore it doesn’t matter from which country you are as long as you are over 18 years old. William Hill will probably ask you for ID proof, but not before you try to make your first withdrawal.

Once your account is fully verified, withdrawals are fast and clean. William Hill is not the kind of company that will hassle you for your winnings as long as they are in line with all of their terms and conditions.

There are no minimum deposit limits for bank transfers.

Once you have chosen your deposit method, just make a deposit of £10 or currency equivalent to be able to claim the full amount of your £30 voucher.

William Hill Deposit Methods Available

William Hill has plenty fast payment processors at your disposal. We prefer using Paypal for speedy withdrawals.

So, the money you need is uploaded to your William Hill account and all you have to do now is to find your first (qualifying) bet. William Hill counts ONLY your first bet, so make sure your first bet is exactly £10 if you want to take advantage of this offer in full amount.

Terms and conditions state that the minimum odds needed to qualify for the promotional offer must be higher than 1/5 (1.2) with no restrictions to sports or markets. We’re convinced that you won’t have problems finding a suitable bet because William Hill’s sportsbook is one of the best available.

William Hill Betting Markets and Betslip

Pick a bet and click on the odds to add it to the betslip. Check the odds are above 1/4 (1.25), enter £25 as the stake and click place bet.

After your first bet has settled and hopefully won, within 24 hours, William Hill will award you your bonus.

When your free bet is settled, you’re done with this promotion and can either continue betting, withdraw your winnings or participate in other promotions from William Hill.

William Hill Current Promo Codes 2016

There’s plenty other promo codes for bingo, casino and slots

Terms & Conditions Explained


  • You need to stake at least £10 on your first bet after depositing.
  • You must deposit into your account my credit card, debit card, bank transfer or Paypal. Apparently Skrill/Neteller/Paysafe don't qualify due to abuse in the past.
  • This promotion is only valid for UK players who deposit by GBP.
  • Your first bet needs to be at odds of 1.5 (decimal) or over. If it's a multiple (double/treble/trixie/lucky 31 etc) or an accumulator, the total odds must be above 1.5. That's 1/2 if you're used to fractional odds.
  • If it's an each way bet, only the win part will count towards the promo offer. So a £10 each way bet won't count, as £5 of that will be on the each-way part.
  • You'll get the free bets within 24 hours usually.
  • You need to use a valid promo code (C30) when you open your account. Click one of our green 'Activate' or 'Claim' buttons on this page to ensure you get it.
  • You're only allowed one account per person/house/card/IP address. Basically don't sign up for an account if someone else in your house has an account, or if you've opened one in the past.
  • William Hill have the right to remove your free bet if you're not from the UK, or if they think you're abusing the promotion on purpose.
  • You've got until the end of Man Utd v Sunderland before they expire.
  • They can be spent on anything except tote, pool or lottery.
  • You have to use these freebie vouchers on the sportsbook - they can't be used for other areas of the site. There's plenty of other bonuses for each section of the site though.
  • You can't get a refund on losing free bets.
  • They can't be used towards other promotions that are running, or to watch streamed events.

William Hill Customer Service


Customer service is resolute. William Hill representatives are helpful and able to resolve most queries quickly and professionally. Once somebody in charge of your problem makes his opinion it is highly unlikely this can change through customer service argument.

William Hill’s customer support system is available in English, German, Spanish, Italian, French, Chinese, and Greek, 24 hours a day, 7 days a week. You can contact William Hill via live chat, email, phone or a web form.

  • customerservices@williamhill.co.uk
  • Customer Services: +44-870-600-0479
William hill help & customer service contact details

Click the ‘Help’ link at the top of the William Hill website to access their knowledge base and customer service contact details

Frequently Asked Questions


Who Are William Hill?

William Hill is one of the oldest bookmakers operating that offer online betting, casino, poker, gaming, and bingo services in the UK. They do some of the best free bet offers in the country, with regular promotions and offers for both new and existing customers.

Since its inception in 1934, they’ve been through several transformations as the gambling industry developed, and remained one of the best gambling services in the world. Nowadays, their online and land operations lure millions of customers from 175 countries around the world and hold roughly 25% of UK’s betting market.

They have over 2200 betting shops spread around the UK and thousands of employees that ensure their products take the top spot in the gambling industry.

Anyone looking for the William Hill Promo Code has come to the right site, we’ve listed all six of the current promo codes on this page. The range of gambling products they deliver is outstanding and supported by numerous welcome bonuses, ongoing promotion codes, and special bonuses.

Why Choose William Hill Over The Rest Of Its Competitors?

Many people question if William Hill is better than Bet365 and who are William Hill’s biggest competitors. Any sportsbook operating in the UK is a competitor, with Bet365 being one of the big ones.

What Is Quick Cash?

View our guide on how to cash in your bets and how to withdraw by cash in a shop for further information.

What Is The Bet 10 Get £30 Offer?

The bet 10 get £30 is William Hill’s promotion for new customers who register with the promo code C30. Enter nothing into the promotional code box on sign up, deposit $/€/£10, bet $/€/£10 and await your $/€/£30 in free bets.

The Promo Code

You need to use the [blank] promo code when joining to get your free bets. Don’t use a different promo code, just enter nothing on the registration form.

Why Join?

  • Best Odds Guaranteed. William Hill offers a guarantee that if you pick odds on greyhound racing and horse racing, and the starting price of the dog or horse is higher than when you placed the bet, William Hill guarantee to pay out your bet at the higher price. No need to wait until minutes before the race, just place a bet and if the odds rise, you’ll be given your winnings at the higher odds.
  • Acca Club. The £5 Free Bet club gives out free bets each week to those that place football accumulators.
  • Live Streaming. William Hill offer a huge selection of games that can be streamed. Many of which wouldn’t appeal to the mainstream, English Premier League punter – but they suit the sports betting audience perfectly. Events from far out leagues such as the South Korea K League, the Hong Kong Reserve League, Australian A-League and various obscure leagues from abroad.
  • Inplay Betting & Cash-In Feature. William Hill were also one of the first bookmakers to offer the ability to cash in a bet. Shown in the ‘My Bets’ section of the website, users have the option to cash out a bet before it settles.

Betting Markets Available


Sports bettors can place bets using the William Hill app/mobile site, and the normal desktop site. William Hill offers players the opportunity to place an accumulator bet, to place singles, and also to bet on multiples.

What Is A Multiple Bet?

A multiple bet is where your bet slip contains more than one selection. This could be a fold, also known as an accumulator. It combines the odds of the selections resulting in a much bigger payout if all the selections win.

  • Double
  • Treble
  • 4 fold, 5 fold etc…

Combined Multiples

  • Trixie
  • Patent
  • Yankee
  • Super Yankee
  • Heinz
  • Super Heinz
  • Goliath
  • Alphabet
  • Lucky15
  • Lucky31
  • Lucky63

The combined multiples work in a similar way to an accumulator, but as they repeatedly cover different combinations with smaller stakes, they increase the chance of you winning part of the bet and getting something back, even with several losing selections in there.

Example : You place a Trixie on three football matches. A Trixie is where three selections are added to the bet slip, so the bet slip contains a treble, and three doubles that cover selections 1 and 2, 2 and 3, and 1 and 3. If one selection loses, the treble will lose, but one of the doubles will still win. This will potentially still give you a profit, whereas a normal treble would have lost. This is particularly useful when betting on horses or a sport where the selections contain high odds.

How To Place a Bet On The Desktop Site:

  1. Browse to the section of the sportsbook that you wish to be on.
  2. Pick a fixture from the leagues and competitions available.
  3. Click the odds to add the bet to the bet slip.
  4. Enter a stake.
  5. Confirm your bet by clicking ‘Place Bet’.
William Hill Betting Markets and Betslip

Pick a bet and click on the odds to add it to the betslip. Check the odds are above 1/4 (1.25), enter a stake and click place bet.

Sports Markets Available

William Hill offers all the major sports to bet on, including :-

  • Football
  • Horse Racing
  • Greyhound Racing
  • Rugby
  • Tennis
  • Darts
  • Snooker
  • Basketball
  • American Football
  • Golf
  • Baseball
  • Cricket
  • Formula 1
  • Hockey
  • Netball
  • Volleyball

Betting Markets

Most sports involve similar betting markets. You will normally be betting on the outcome of the match/fixture – such as the team or individual to win. Overs/unders refers to betting on the amount of goals, points, tries to be scored. Sports like football or cricket may also allow you to bet on an individual’s performance – such as betting on Murray to hit a certain number of aces, Rooney to score a hat-trick, or Michael Van Gerwen to throw a certain number of 180s in the darts.

Football has some specific markets such as double chance, where you are given the chance to bet on a team to win OR draw. The odds are much lower than just betting on the win, as you’re covering both outcomes. William Hill were one of the first UK bookmakers to offer the ‘match result and both teams to score’ market, where you bet on the outcome of the match and include whether both teams will score.

For example, if you bet on Manchester United to win and both teams to score, and they win 2-1, your bet will win. Should they only win 2-0, your bet would have lost. As the outcome if more difficult to predict, the odds are much bigger. Accumulators containing these selections can have HUGE payouts. Social media has shown certain punters to win over £100,000 from these types of bets before.

Betting lines are commonly heard when discussing American sports such as NFL, NHL and NBA. The money line often refers to betting on the winner, straight win or match result. The spread is the handicap at which the team will win.

For example, if you bet on a  basketball team to win the NBA match with a spread of -20, that means they will need to win the match by 21 points for your bet to win.

Betting Limits

When betting with William Hill, you may often have your stake size limited. This is how all bookmakers balance their books, by not allowing large stakes to be placed on certain markets. This is often due to the match/fixture itself – as matches in lower leagues or distant countries are covered less by traders and therefore limited.
Certain customers may also have betting limits placed on their accounts. You can read about these limits in our settled bets guide.

Mobile Betting

William Hill has a mobile site which offers the majority of the same functionality of the mobile site. For ease of use, William Hill also has an app for smartphone users to download. The app works the same as the mobile site. Read all about betting on your smartphone with William Hill in our mobile guide.

Virtual Sports

William Hill has several virtual sports, also known as e-sports, to bet on. These virtual sports are usually horse racing, football and some sort of car racing. There is no strategy to betting on these sports, the odds and chances of an event happening are usually quite random.

Here at CompareTheBets we recommend you stay away from the virtual sports – they can be a good way to empty your wallet and frustrate yourself!

Entertainment Betting

William Hill is the best bookmaker for entertainment betting. Their betting markets can be quite vast when it comes to entertainment. TV shows, reality TV and soap operas offer some golden opportunities for betting. Their current opportunities include :-

  • X Factor Betting
  • Strictly Come Dancing Betting
  • I’m a Celebrity…Get Me Out Of Here
  • Big Brother
  • Britain’s Got Talent
  • Soap Operas (Who killed Lucy Beale, for example)
  • The Apprentice
  • The Oscars
  • The BAFTAs
  • Sports Personality Of The Year
  • Betting On the name of the Royal Baby
  • Weather Betting

Political Betting

William Hill also offers betting markets on big political events, such as the general election, the referendum, and the US election. Political betting has grown massively in recent years and William Hill take large sums of money on these markets. Recently, William Hill took a £160,000 bet on Hillary Clinton to win the US election. The bet was placed in a shop by a lady who had never placed a bet before!

Betting with William Hill is easy, accessible, and enjoyable. Use your £20 free bet and your £5 weekly free bet club offer to have a punt on a big accumulator!

Existing Customer Promotions Available


Their website and app are simple and quick to navigate. William Hill host a huge range of football betting markets for punters to choose from, all of which are categorised into Specials, Corners, Cards, Goals, Goal Time and First/Second Half markets. This allows you to quickly narrow down the sports betting markets you are looking for and place a single or bet on an accumulator quickly and easily.

William hills current football promotions

There’s a dedicated page that lists football promotions with brief details and a link to all their terms and conditions

Bets placed on the majority of the games can be monitored when the football match kicks off. The game will move to the in-play betting section of the site, where players can place bets live throughout the game. There’s a monitor that shows the current statistics of the match, including red & yellow cards, corners, free kicks, possession, and shots attempted. This gives bettors an insight into what exactly is going on.

Punters with bets on certain markets are given the ability to cash out the bets whilst the match is in play. Whilst we recommend sticking it out and taking the full profit and withdraw your winnings, there are times when your heart is pounding and it’s a safer and healthier choice to just take the cash-out value offered.

William Hill have a number of promotions running for the 2016/2017 football season that existing customers of theirs can take advantage of, assuming they have already collected their sign-up offer. Customers placing £20 on accumulators each week with at least four selections in will qualify for the free £5 at the weekend. Just get your accas placed mid-week before midnight on Thursday, and the good guys over at WH will credit your account with a £5 free sports bet the following lunchtime. Perfect for the weekends La Liga, Serie A, Bundesliga and Premier League fixtures!

Accumulators placed that contain at least six teams to win will qualify for their ‘Acca Insurance’. This means that when the final whistle has blown on all your games and there’s only one that hasn’t one, William Hill will refund your accumulator stake with a free bet, up to a massive £50. To put this into normal man’s betting terms – chuck anything up to £50 on an accumulator with six teams and if one of those teams doesn’t win, you’ll get a free bet of the same value. Bit less of a kick in the teeth than just a lost bet!

Enhanced odds are regularly given on selected football markets – usually the straight win market. Keep an eye on their sportsbook homepage or the Saturday football coupon page as the boosted games are usually highlighted there.

A new addition to their sportsbook this year is another great promotion for existing customers, whereby a bet on a player to score isn’t necessarily lost if he gets subbed off! If you bet on a player to score and he goes off injured or gets replaced, your selection will be passed onto his replacement at the original odds. Imagine it’s a Saturday evening and Rooney is playing terribly. Rashford comes on for him and knocks in a 90th-minute winner – your original bet on Rooney to score would win, as his replacement has done the job for him.

Horse Racing Promotional Offers For Existing Customers

The number of horse races on offer at William Hill is exceptional. Whether you are looking to bet on local UK races or place bets on international races in Italy, France, South Africa, USA and other countries, it is likely that the event you want to bet is available on their site somewhere.

William hill current horse racing offers

All the horse racing promotions can be found from the horse racing main page, just above the list of the days meetings and races

The bookie is well known for offering some of the best odds in the industry, oftentimes significantly higher than their competitors. Couple this with the exceptional reliability and funds safety that they can offer, and you quickly realize that ‘Bill Hill’ is one of the absolute best places to bet horse racing events.

William Hill Horse Racing Promotions

When it comes to horse race betting, William Hill ensures that they always provide the absolute best for their customers. If you are betting with Will-Hill, a Best Odds Guaranteed promotion is always in place to assure that you always have the best possible price on all UK and Irish horse racing bets. Place your bet at current odds and if SP returns more, you will be paid out at the higher price.

This means you will never have to worry about missing out on better odds as the bookie will always pay you as if you made an SP bet, or better if the current odds were higher, which is a pretty amazing offer.

Additional price enhancements are available for horse racing bets on a fairly regular basis as well, along with other seasonal promotions, bonuses, and gifts that William Hill give to all their players. As a professional punter, you can really take great advantage of all these offers, while a recreational bettor can surely make use as well and enjoy some extra free betting at better odds than any place else.

How To Bet On A Horse Meet

William Hill Sportsbook allows betting on the widest range of horse racing meetings, from the UK and Irish ones to international meetings in other countries. The simple and modern betting platform allow easy access and quick bet placing for all events, making sure you can place your bets quickly and with little hassle.

  • When you first access the website through your desktop or mobile browser, a horse racing tab will be easily accessible, allowing you to see the full list of upcoming meetings, odds for each of the horses in fractional or decimal view and your current betting slip.
  • Click the odds next to the horse you wish to bet, and the selection will be added to your betting slip.
  • An option to bet each-way instead of straight up will also appear in the betting slip, along with a box to enter the amount you wish to bet and the Place Bet button.

Another awesome feature of their site is certainly the virtual horse race betting, which allows you to bet on virtual horse races outcomes, which are computer generated. There are times when there simply isn’t that great of a selection of real life horse races, and the virtual horse race betting allows you to place bets on these fictional events, which include all the intricacies of real life horse races.

Cash In Your Bets


William Hill have a huge array of sports betting markets for you to place bets on. You can place singles or bet on several events – known as accumulators. Read our guide on how to place an accumulator bet with William Hill. If you are someone who likes to bet sports, you have no doubt faced a situation of having an accumulator with a bunch of hits and just waiting for that one last score to come in to win a huge sum of money. While this can be an exhilarating experience if the result does hit, very often punters are faced with the heartbreak of losing out on that one last pick and having the entire slip go to waste.

William Hill Cash In My Bets

The ‘cash in my bets’ feature was one that set William Hill ahead of it’s competitors in being a top UK bookmaker

This is why the bookies introduced the cash-out option, which allows cashing out of accumulator bets after some hits have been made as well as cashing out of singles well into the match. The cash out comes at a price of course, as you are paid out at a lower price than you normally would be, but if you have a lot of money riding on a valuable accumulator slip, there is no doubt that cashing out can be the right choice for many people.

How It Works

William Hill Sportsbook introduced the cash out option in 2015, allowing the players to cash in on their incomplete winning bets, without having to wait for the last match of the slip or the last minutes of their singles bet.

Cash In My Bets can also be done at a William Hill shop, although the restrictions and rules listed further down this page will still apply.

So how exactly does this work? Let us assume you have an accumulator bet with 10 football matches on it, with final odds of 34.00 and you have bet £10 on the slip. The first nine picks have come in and you are waiting for just one more game to win your entire slip for £340. Depending on the odds of that one last pick you have made, William Hill will allow you to cash in on the bet immediately at a price they deem fair.

While you will not be winning the full amount of the slip, or even the amount you would have won if the slip only had the 9 games you already won, the price will still be solid, and will guarantee you a win, instead of leaving you waiting for that one last match pulling your hair out when the wrong side scores.

In a similar fashion, single bets can be cashed out. For instance, let us assume you bet Manchester United to beat Chelsea in a home match at 2.15 and it’s 80th minute, with United up by 1 goal. They may offer you to cash out at 1.85 immediately, instead of waiting out the ten more minutes + stoppage time, allowing you to manage risk and remove any chance of going to bed furious if your pick concedes a late goal. While you may regret missing out on some value later on, the regret will be lesser than it would if you lost the entire thing.

William Hill allows users to view the cash in my bets facility on the mobile site and using the William Hill app. Simply tap the ‘Open Bets’ button to view your current unsettled bets. If cash-in is available, you will see the option.

Cash Out Terms & Conditions

  • Cash in my bet won’t be available if your bet was placed using a free bet.
  • Cash in my bet won’t be available if your bet was used to trigger an offer – for example, if you had to place a £10 bet in order to get a £20 free bet, you won’t be able to cash in the £10 bet.
  • Cash in my bet is only available on certain sports and betting markets. Click here to view a full list of sports and markets available for use with the cash-in facility.
  • Cash in my bet is set to a maximum of £25,000. So an accumulator set to pay out half a million will have a maximum cash-in offer of £25,000!
  • Bets placed with odds that were priced up wrong, known as palpable errors, cannot be cashed in. If they have been, they may be void.
  • If an accumulator contains selections that cannot be cashed in, the whole bet will be unavailable for cash in. The same applies when a selection is suspended due to in-play activity.

Cash In My Bets Isn’t Working

If your cash in my bets facility isn’t working, it is likely to be due to the following reasons :-

  • A selection on your bet slip may be unavailable or suspended. For example, if you have an accumulator that contains Liverpool to win, and Liverpool are awarded a penalty, cash in my bets will be suspended until after the outcome of the penalty.
  • Cash in my bets is not available for every betting market. It may not be showing if you have included selections in your bets that don’t qualify for the cash-in facility.
  • At peak times when the system is overloaded, such as a Saturday afternoon, cash-in my bets may be unavailable or not working. Contact customer services if you’re having an error with cash-in, although bear in mind at peak times in the evening and at the weekend they may be slow to respond or difficult to reach.
  • Disallowed goals can cause issues with cash-in my bets. When a disallowed goal has initially been approved, the William Hill cash-in system may be slow to respond. To prevent bets being cashed in due to an error on the system, William Hill may just suspend the feature.

Is Cashing Out Bets Smart?

Like in most cases, there are two sides to this medal and it really depends on why you are betting. Professional bettors usually steer clear of cashing out bets as it diminishes the value of the bet made, and usually pays out at odds at which the bet would simply not have been worth making in the first place. The cash out option gives the sportsbook an additional edge and is not the kind of thing a professional will be looking to do.

A casual punter, however, may very well find that the cash out option is a phenomenal one. Long odds betting slips are not something that professionals do anyway, and most such slips will be played by casual bettors. For them, cashing out is a great idea, as such long odds are very hard to hit and once you are close enough it is probably better to cash out and enjoy the profit than wait it out and risk it all.

Cashing out is an option made for casual punters and one that tends to save them lots of stress and headache, while for a professional bettor it will usually never make too much sense.

Read the next guide in our series on betting with William Hill where we explain how to withdraw winnings from your account. You will learn about the various withdrawal options and the processing time required for each.

Company History


The British gambling giant William Hill is one of the biggest and most recognizable names in the industry. It was founded way back in 1934 by the businessman William Hill in the United Kingdom. Gambling was illegal in the country back then, but the operator offered postal and phone betting to its customers. It slowly started building a reputation for being honest and reliable.

William Hill's company site gives a detailed overview into the workings of the business, the share price, the company history, and ongoing operations.

William Hill’s company site gives a detailed overview into the workings of the business, the share price, the company history, and ongoing operations.

The Early Days

This put William Hill in a good position when gambling became legal in 1961 and it opened a couple of betting shops. Initially, the industry wasn’t big, but once football entered the world of television, it grew significantly in a heartbeat. Fans used to go to betting shops to watch games and place the occasional wager.

The founder William Hill retired from the position of a chairman in 1970 and died a year later. This led to the first of the many changes in ownership, as the company was acquired by Sears Holdings. The next deal came in in 1988 when Grand Metropolitan bought William Hill only to sell it to Brent Walker in 1989 for £685 million.

In 1990s, William Hill faced the biggest scandal in its history, when it was investigated for fraud by the Serious Fraud Office. It turned out that Grand Metropolitan exaggerated the company’s profits prior to the sale to Brent Walker and two directors were convicted. This allowed the current owner to recover more than £100 million of the money he paid for the acquisition.

That didn’t save him of reaching more than £1 billion in debt in 1997 which forced another change of ownership. The Japanese investment bank Nomura bought William Hill for about £700 million with the idea of launching the company to the stock market. Due to the lack of interest, the bank abandoned its intentions and William Hill was sold once again to the venture capitalists Cinven and CVC Capital Partners in 1999.

Moving To The Online Betting Market

They managed to make some big steps in the following year as they entered the world of Internet. William Hill opened online sports betting and casino in 2000 and also was listed in the stock market in 2002. In the following years, other online gambling products were developed and a huge deal with Playtech was struck in 2008. The company managed to expand and actually buy some of its competitors like Sportingbet and also acquired licenses in jurisdictions outside the UK and Europe, such as Australia and the USA. Their current share price can be found here.

As it stands, the William Hill operations are located in Gibraltar and the company is one of the biggest players in the online gambling business. Their sports offers are well known – like their ongoing horse racing and football offers, accumulator offers, and new offers, such as their F20 or C30 promo code that allows new customers to activate a £20/£30 free bet on their account. They also are actively sponsoring various sports teams and events predominantly in the United Kingdom.

Football is the top priority in this regard, with William Hill being the official sponsor of the FA Cup and the English national team as also the William Hill Scottish Cup. Other deals include multiple horses and greyhound races such as the William Hill Winter festival, the William Hill Scottish Spring Cup, the William Hill Greyhound Derby, the World Darts Championship and many more.

Player Feedback & Reviews


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Average rating:  

 9 reviews

by Mick on

Love William Hill and their app. 10/10 from me, always use them for my football bets

by Rodders on

I joined Bill Hill to play on the live casino, some of the girls on there make it worthwhile! I much prefer it to the normal casino, which like the machines in the bookie shops themselves are most definitely set to take your money the majority of the time. Seven blacks on roulette in a row, all in on red, ZERO! Had a few punts on the darts lately, looking for Premier League Darts to return in the winter. Got my £25 promo bonus on Usain Bolt to win the 100m final in the Olympics, pretty certain it’s going to happen.

by Shawn on

Easily my favourite bookie and always have been. Great offers, English customer support and a refund on losing 6 fold accas when one leg lets you down. Absolutely rinsed them in Cheltenham, almost thought they might close my account but they didn’t. Not complaining though, all topped up now for the Olympics next month and ready to boom, come on Bolt!

by Jonson12 on

Didn’t like William Hill at first, no Asian lines, rubbish handicaps, couldn’t figure out how to change the fractional odds to decimal and the inplay stats counter thing wasn’t as good as my last bookie. Was using bet365 but I joined here when I saw the promotion code bonus £25 offer and it seemed worth it. Will keep playing until I either hit £200 or bust out. Got a free £25 bet on the financials. Not a clue what was going on or how they work but I doubled my money (refund if you lose your first £25, cracking offer by the way) so then played some blackjack while I was waiting for the France v Switzerland game to start. Didn’t have it on live stream so I had the ipad with iplayer on at the same time!

by The flowerpot man on

Been using William Hill on the high street for years now for betting on the donkeys. Got the app on my iphone so I’ve started betting on the footy now too. Not sure I like the new app, think the last one looked a bit better but I guess I’ll get used to it. The inplay betting is so good, I’m obsessed with betting on which team I think I will score next, both teams to score/goals galore. Had a few coupons up too, nothing too big though, can’t be chucking all my beans on a little betting app! Not touched any of the casino or games yet, not sure I can trust myself. Need to get on the poker at the weekend, should be a good laugh but it’s not as good as using a live room.

by Dillan on

William Hill never works on my laptop as I think it’s too slow or needs a flash update. Got it on my ipad now so I can place my bets on the Euros. I’ve been playing roulette on the live casino although it gets a bit addictive. Don’t want to turn into one of these addictive gamblers and be up all night. The slots games are good too, keep getting to the bonus rounds but only win small £4 and £5 amounts. I guess if I stake more per line then I’ll get more, too much for me though. Been betting on the French Open and some pre-Wimbledon bets, not a lot to choose from as Djokovic will smash it this year and his odds are too low.

by Thomas on

I joined Hills last month as my mate is always doing his accas on the phone so wanted to get involved. They’ve got some good offers out there – like about the goalscorer bet still counting if your player gets subbed and his replacement scores. The acca refund if you have a losing leg is probably the best though, already saved myself about £50 in free bets from the refunds. Always seem to miss a team on a Saturday afternoon or some Scandinavian team will go and let me down at the last minute on a Sunday evening! Yeah nice one Bodo and IK Start! Anyway it’s mad to think that we used to have to place bets in the shop, now we’ve got this massive range of markets like match result and both teams to score to chuck our money on, happy days.

by Carly on

For a girl like me it can be quite confusing using these betting apps like William Hill’s, especially when you only really know about Southampton Football Club and not all of these foreign leagues. I only put these little £1 and £2 bets on things like who to score first or what the final score will be. Nice little app on my iphone 6, makes it really easy to use and I don’t have to go in the shop that’s usually full of men who spend all day in there! Got my promo code from this site, and it works. Hope I win some more money again this weekend!

by Ethan on

I hadn’t heard much about William Hill other than a friend that used to go in the shops all the time and play on the slots. I wanted to bet on their match result and both teams to score accumulators and trixies as I’ve seen some huge returns from these on prediction and tipping sites. Much harder than it looks, English Championship, League One and League Two football is very hard to predict.

Let’s Get Started : £30 Sign Up Offer

Click the big green button on the right to claim your promotional deal. The William Hill website will open in a new tab. Scroll back up the top of this page using the arrow in the bottom right-hand corner to review the current promotional codes. Pick a code and enter it in the promo code field when registering at William Hill.