The vast array of sports offered by bet365 often incurs regular promotions for their existing members. This is addition to the welcome bonus offer that new customers are given upon registration. These promotions come in the way of refunds, money back offers, enhancements, specials and free bets.

This guide covers the details of their biggest promotional offers for regular members who bet with them. Our additional Bet365 tutorials have also covered the loyalty bonus scheme and the £50 risk-free bet.

Current Bet365 Sports Promotions For Existing Customers

Offer DetailsOffer TypeClaim Promotion
European Soccer BonusAccumulatorView Deal
Tennis Accumulator BonusAccumulatorView Deal
ITV Racing 4/1 OfferHorse RacingView Deal

Football Promotions

bet365 Live Football

Bet365 cover every football game you can imagine – from Hong Kong Reserves, to Israeli Women, to Dubai U19 and of course the main leagues from around the world

Football or ‘Soccer’ is featured heavily on the site. The Bet365 football betting promotions, odds, and markets available are some of the best in the United Kingdon. They usually offer over 120 different betting markets on mainstream football games, such as the English Premier League and International events like The World Cup, Euro 2016 and the Copa America.

The betting markets are categorised under ‘Main’, ‘Asian Lines’, ‘Half’, ‘Corners’, ‘Cards’, ‘Goals’ and ‘Specials’. Main referrers to the main bets that punters would normally place – such as the full-time result, first goal scorer, final score, European handicap and half-time/full-time market. Scorecast and win cast are found there too, along with the newly popular match result and both teams to score market.

Asian Lines’ is the tab where more knowledgeable gamblers can bet on the Asian markets available on a football game – including the full-time Asian handicap, first half Asian handicap, Asian Goal Line and First Half Asian Goal Line.

Corners’ and ‘Cards’ tabs are almost self-explanatory! Bet365 allows it’s customers to bet on the number of corners in a game, along with other markets like who will receive the most number of corners. Cards markets revolve around which team will get the most cards, which players will get carded and the total number of cards in the game.

The ‘Half’ markets revolve around betting markets for a half in particular – such as which half will have the most goals, who will be winning at halftime and the Asian markets associated with the first half.

The ‘Goals’ markets are large in numbers. One can bet on total goals scored, team goals, goals by the minute, whether a team will keep a clean sheet and early/late goals.

The ‘Specials’ are usually unusual markets – like whether a team will score/miss a penalty, score in both halves and win to nil.

Bore Draw Money Back

bet365 Football Offers

An example of the football offers available

A popular promotion ran by bet365 allows punters to get a refund on a certain number of betting markets when a game finishes 0-0. For example, those betting on the ‘First Goalscorer’ market will be given a full refund on their bet, if the game finishes 0-0. It’s a great way of not feeling fed-up when you’ve spent a solid ninety minutes on a dull football match!

European Soccer Bonus

Bet365 allows customers placing multiples (doubles and above) on selections on the top teams in Europe to be eligible for a soccer bonus.

For example, if you were to place a twelve team accumulator to win their games in Europe’s top leagues (EPL, La Liga, Seria A, Ligue 1), and they won, you could be entitled to an extra 100% added onto your winnings. Similar to the tennis accumulator reward, the Euro Soccer Bounty amount varies, depending on how many selections you’ve added to the bet slip to form the multiple. For example, a winning four or five fold will get a 10% gratuity added to it – so if your five team accumulator wins you £200, you’ll get an extra £20 added on.

The addition might not seem a lot, but in 2013 a punter placed £1000 on the ‘big six’ at the time, to win their Premier League games. Man Utd, City, Spurs, Arsenal, Chelsea, and Liverpool all won their games, netting the punter £16,000 from a £1000 stake – which was a massive return thanks to bet365’s Euro Soccer Perk.


There’s often a number of football offers and bonuses available to bet365 customers

Horse Racing

bet365 horse racing

The standard horse racing view

Bet365 has coverage of all the main horse racing events across the UK, Ireland and several races abroad such as South Africa & Australia. Punters can bet on straight wins, each way bets, multiples – such as Trixie, goliaths, alphabets and Yankees, and the more popular lucky 31s. Bet365 also offers reverse forecast betting abilities for the more skilled horse racing fans.

All the information needed is available to the player – such as the number, jersey colour, horse weight, form, age, odds and previous odds and who it’s trained by.

Bet365 went on the introduce virtual horse racing into their mix – where players can see such information about ‘virtual horses’ and bet on which computer generated horse is more likely to win. There’s been a lot of discussion on how worthwhile this actually is, with obviously the game being designed to give the house an edge – and a lot like slot machines, give the player little return-to-player (RTP) value and nothing but a frustrating experience.

They the results of the day’s racing for customers who have taken a bet on a horse race. Coverage of each horse race is available for customers to watch, live, providing they have staked the minimum amount required on a horse taking part in that race.

Bet365's latest Horse Racing Promotions for 2017

Bet365’s Latest Horse Racing Promotions for 2017

Price Promise

Bet365 has a price promise offer that related to the ITV & ITV4 racing events on a Saturday afternoon, along with the featured mid-week races. They promise customers not to be beaten by price on any of these featured ITV & ITV4 races – which is particularly useful for players betting on the major race meets at Cheltenham, Aintree, Newbury, Goodwood, Epsom, The Oaks and The Derby. Bet365 cover the Grand National, the annual horse racing event in April that features a huge field of competitive race horses, lead by prize-winning jockeys and some of the best owners and trainers in the world.

Best Odds Guaranteed

Bet with Bet365 and if the starting price is higher than the price that you took when you placed the bet, Bet365 will pay your winnings at the higher odds. So bet with confidence knowing that the odds you take may get a boost if the odds rise on the off!

Note that Ante-Post, Tote/Pari-Mutuel (bets and dividends), ‘Not to Win’, Enhanced Win, Cover Bets and In-Play bets are excluded.

ITV Racing 4/1 Offer

Players betting at odds of over 4/1 on an ITV or ITV4 horse race will be entitled to a free £50 bet (single, not each way) on the following live ITV or ITV4 race (potentially not on the same day) – if they pick a winning horse. This continues as long as the customer continues picking winners – and is great for players as they’ll get the £50 refunded if their next horse does not win.

Bets on ante-post horses, enhanced odds and not to win markets don’t count towards this promotion. Cashed out bets don’t count towards this offer either.

Most, or all, of these offers will be available throughout Cheltenham Festival. View full details of Bet365’s current Cheltenham offers and promotions to get the most out of your festival betting.


bet365 Tennis Inplay

Bet365 nearly always have tennis on throughout the day, from all over the world.

Tennis is one of the next most popular sports to bet on for sports punters, following football. Bet365 offer huge amounts of tennis fixtures from around the world. They cover 45+ tournaments including all ATP and WTA tournaments, and Grand Slams.

Players can bet on all sorts of markets. Outright wins and set betting as standard, along with total games, first set winner, tie break outcomes, handicaps and total games in each set.

Start times and dates are displayed, but given the unpredictable nature of the weather – especially at outdoor Grand Slams in Paris and Wimbledon, matches are often subject to rain delays.


When available, the risk-free bet will be displayed on the main promotions page, as it is available for every customer

Tennis Accumulator Bonus

Players betting on multiples of tennis matches (doubles, trebles, accumulators etc) are eligible for a top-up of up to 50% on their winning bets. This includes men’s and women’s singles and doubles along with mixed doubles.

The prize doesn’t apply to bets that are cashed out before all games have been settled, and is subject to a maximum of £100,000. The size of bonus received depends on the number of selections added to the bet slip – and ranges from 5% to 50% for larger bets. Combination bets like the lucky 31, Trixie, Yankee and alphabet doesn’t apply for the bonus promotion. Check the terms and conditions at the time of placing your bet to ensure you’re aware of the rules.

bet365 Virtual Sports

Bet365 have a whole array of virtual sports for you to throw your money at!

Virtual Sports (E-Sports)

Bet365 offers virtual sports, such as virtual motor racing and horse racing. These are arcade style sports, where you pick a winner, watch the race and bunch the computer screen when your computer generated pony strolls along into the last place.

It might be a bit of a pastime or something to round off that annoying 23p left in your account, but please, go steady. These races are on every five minutes, and like the slots and machines you get inside actual bookies, they’re a great way to waste your money and help fund the bet365 Christmas party!

Entertainment & Political Betting

Bet365, on a slightly more serious note, offer ‘Specials’ betting – which is usually entertainment and political based. An example of which might be betting on who will be the next mayor of London, President of the USA or the winner of the X-Factor.

We’ve seen some good ‘Specials’ in recent years, such as the sex of the Royal baby, then the name of the Royal baby. Will it snow on Christmas day – that’s usually there.

BBC sports personality of the year, I’m a Celebrity Get Me Out of Here, Big Brother, The Voice, Britain’s Got Talent, and The X Factor usually have an outright winner and top three markets available. One can usually bet on the winning judge/category on the X factor and other novelties.